"[Azamara] is clearly being redefined as Royal Caribbean Cruises Ltd.'s boutique brand," Larry Pimentel, president and CEO tells the Avid Cruiser. "It will absolutely be in the up-market space, but because we have very few people who are dedicated to it, we'll offer extraordinary value. I think we'll be in a very interesting value position going forward, which I believe will make us grow a great deal."
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